FEA is using a  revolutionary method for supporting & funding equestrian athletes: amateurs & professionals riders & service providers, and horses alike


 
    MARKET DEMOGRAPHICS
Source: USEF, the United States Equestrian Federation
 
 
    The following demographics may be of interest to sponsors.
 
             
   
♦ 85% are women (the most influential purchasing group in the country)
 
♦  66% with a college degree

♦   Average income: $185,000

♦  38% with a net worth above $500,000

 
 
80% make or directly influence purchasing decisions at work

♦Market value of average home: $594,000

♦ 22% own two or more homes

♦ Average 30 nights/yr in a hotel

 
♦ Average 3 vehicles per household

♦ 40% own a farm; 66% of those are ten acres or more

♦ Own an average of four horses

♦ Compete at least six times per year


 
 

With a reported direct economic impact of almost 40 Billion dollars a year, it is no surprise that horse show spectators and exhibitors are a highly influential group of people, with a high spending power. Such target audience could be very beneficial for businesses of all size.