FEA is
using a revolutionary method for supporting & funding
equestrian athletes: amateurs & professionals riders
& service providers, and horses alike
Telephone: +1
352.512.5012
MARKET
DEMOGRAPHICS Source:
USEF, the United
States
Equestrian
Federation
The following
demographics may
be of interest
to sponsors.
♦
85% are women
(the most
influential
purchasing group
in the country)
♦
66% with a
college degree
♦
Average income:
$185,000
♦
38% with a net
worth above
$500,000
♦
80% make or
directly
influence
purchasing
decisions at
work
♦Market
value of average
home: $594,000
♦ 22%
own two or more
homes
♦
Average 30
nights/yr in a
hotel
♦
Average 3
vehicles per
household
♦ 40%
own a farm; 66%
of those are ten
acres or more
♦
Own an average
of four horses
♦
Compete at least
six times per
year
With a
reported direct
economic impact
of almost 40
Billion dollars
a year, it is no
surprise that
horse show
spectators and
exhibitors are a
highly
influential
group of people,
with a high
spending power.
Such target
audience could
be very
beneficial for
businesses of
all size.